Advertising News

NEW YORK Google continues to widen the gap between it and all other competitors in the search race, while rival Microsoft has actually lost search users over the past year despite paying people to use its services, according to the latest figures issued by Nielsen Online. In...

NEW YORK Macrovision has pulled the plug on a preexisting deal to sell TV Guide Network, opting instead to unload the property to the film studio Lionsgate in exchange for $255 million in cash.

NEW YORK (AdAge.com) -- Just three weeks after its sale to TV producer Allen Shapiro's private equity firm One Equity Partners, TV Guide Channel and TVGuide.com have found another buyer in the form of Lionsgate.

NEW YORK (AdAge.com) -- Publicis Groupe's Fallon Worldwide, Minneapolis, has been named creative and media agency of record for Boston Market.

NEW YORK (AdAge.com) -- The nasty public dispute over rates fees Time Warner Cable and Viacom over the New Year's Eve holiday has been settled. The parties reached an agreement in principle to renew carriage Viacom's MTV Networks, which include Nickelodeon, MTV, VH1 and...

When I first started blogging five years ago, I was big into writing new year prediction posts. Many bloggers continue this fine tradition. I stopped when I realized that no one would go back and fact check me. More important, I stopped because the predictions were based on gut...

Ad agency in a box. Only $6.85. The testimonials alone are worth the money. ---------------- This holiday season, give the perfect gift of Bullshit.

NEW YORK (AdAge.com) -- Nationwide Insurance is reviewing its $185 million creative and media-buying account now at Interpublic Group of Cos.' TM Advertising, Dallas, and Universal McCann, New York, respectively.

DETROIT (AdAge.com) -- Within an hour of the White House announcement that it would push through a rescue loan for the auto industry, Chrysler announced an executive realignment of its sales and marketing operations. The automaker's top marketer, Deborah Wahl Meyer, VP-chief...

NEW YORK (AdAge.com) -- There's nothing new about fee disputes between TV networks and cable and satellite operators, but now they've got an added wrinkle: Cable operators contending that TV networks should forfeit big fee increases when they put shows online free on...

YORK, Pa. (AdAge.com) -- No more SpongeBob? No more iCarly? Much to my children's horror, that was exactly the threatening message scrolling across the bottom of the TV screen this morning as they watched the very cute, Dora-like cartoon about a little Chinese girl,...

CHICAGO (AdAge.com) -- Chipotle unveiled a new executive team today, including its first chief marketing officer. Monty Moran, the chain's president-chief operating officer, was elevated to co-CEO, where he will serve alongside founder Steve Ells. Mark Crumpacker will be the...

DETROIT (AdAge.com) -- General Motors Corp. might be troubled, but it still outperformed Toyota Motor Sales USA in 2008. The country's largest automaker sold some 60,000 more new cars and trucks than Toyota in the U.S. despite a supplier strike last spring, negative press...

NEW YORK (AdAge.com) -- Publishers across the web have spent considerable dollars to create desirable editorial environments for web readers and advertisers, only to have that value diluted by those packaging and re-selling the datastream left in their wake.

If you are intrigued by the entire "Mad Men on Twitter" thing and the fan fiction angle of it, you'll love Hamnet, a performance of Hamlet on IRC back in the early 1990s, and an academic paper published in Journal of Computer-Mediated Communication in 1995 exploring the emerging...

NEW YORK (AdAge.com) -- Marketing executives are tired of buzzwords such as Web 2.0, blogs and social networking. They're more concerned about credit availability, housing markets, alternative energy and the trade deficit, according to a new study of top-level marketers.

WASHINGTON (AdAge.com) -- In a new challenge for consumers facing the transition to digital television, the government's program offering $40 coupons for a TV-converter box is out of money, weeks faster than anyone expected.

BEIJING (AdAgeChina.com) -- Mazda Motor Corp. has tapped American swimming sensation Michael Phelps to relaunch its Mazda 6 in China. Mr. Phelps, who won eight gold medals and broke seven world records at the 2008 Olympic Games in Beijing, will be the brand spokesman for Mazda in...

NEW YORK (AdAge.com) -- Outgoing NBC Universal digital chief George Kliavkoff doesn't think much of the online video search engines of competitors ABC and CBS. In his on-stage comments at the recent MIEG breakfast in New York, he boasted about how Hulu is much better at...

NEW YORK (AdAge.com) -- Campbell Soup is standing fast against the American Family Association, which has taken issue with a print ad aimed at gays and lesbians the marketer ran in The Advocate.

Campbell Soup is standing fast against the American Family Association, which has taken issue with a print ad aimed at gays and lesbians the marketer ran in The Advocate.

"Porn for the Blind is a not-for-profit organization dedicated to producing audio descriptions of sample movie clips from adult web sites. This service is provided free of charge."It's kind of hard to say whether the site is NSFW. Earlier:Target Sued Over Site Accessibility for...

"Virtual Worlds User Interface for the Blind is a prototype "accessible rich Internet application" (ARIA) that gives blind users the ability to participate in many virtual world activities. Although this interface for the blind is a GUI and can be used by sighted people, the...

NEW YORK (AdAge.com) -- Pepsi-Cola's New Year's resolution: Boost soft-drink sales and capture consumers' attention with a new logo and upbeat advertising. So what better place to kick off that effort than Times Square on New Year's Eve?

As Organic's director of talent acquisition, I've been swamped with requests from friends and strangers: "How do I find work in this economy?" The truth is, there are still some positions out there. But now more than ever, it's important to be strategic...

Here's some of the silly, yummy, and practical stuff we unwrapped this week.

Ads on Edge View SlideShare presentation or Upload your own. (tags: branding recession) A pretty presentation from the sales department at The Economist about why you marketers should be increasing their budgets during a recession instead of doing ohterwise. No arguments we...

NEW YORK (AdAge.com) -- After talks to renew a licensing deal failed, Warner Music Group pulled its songs from YouTube in what could be an opening salvo in a battle between the music business and the world's largest video site.

After watching the latest installment of the World's Funniest Commercials on TBS, I thought they should change the name of the program to the World's Most Depressing Show Ever, With Host Kevin Nealon Personifying the Abject Sadness. The funniest of the funny, chosen by online...

Google Earth got a lot of new textured 3D buildings for New York (--gearth), and here's what billboards on Times Square look like.Lots of coverage of Google Earth in the past; some highlights:Avatars, Bots in Google EarthAltoids Clues Game in Google EarthBest Buy in Google...

NEW YORK (AdAge.com) -- Ad Age checked in with some career gurus and employment strategists for five of the most common cues of an imminent round of cuts.

NEW YORK (AdAge.com) -- Shane Steele, former director of emerging media and online advertising for Coca-Cola Co., is joining video ad network Tremor Media as VP-marketing.

NEW YORK A new study by MS&L examines some of the corporate values consumers today find most important and the effects of such perceptions on maintaining long-term business.

YORK, Pa. (AdAge.com) -- Almost three decades after he was murdered, John Lennon reappeared on Christmas Day -- or rather his voice and video image reappeared in an online and TV ad supporting the nonprofit program One Laptop per Child.

CHICAGO (AdAge.com) -- The parent company of belly-busting chains KFC, Taco Bell, Pizza Hut, Long John Silver's and A&W is banding its brands together in an effort help consumers lose weight.

CHICAGO (AdAge.com) -- Chalk up another optimistic advertiser: Dunkin' Donuts. The company on Monday launched a $100 million, grammatically challenged advertising campaign that assures consumers "You Kin' Do it!"

MINNEAPOLIS (AdAge.com) -- New year, same Sunday ratings result: The network with an NFL overrun runs over the competition, as Fox did last night, scoring first place with an overall 4.6/11 rating and share in the ad-centric 18-to-49 demographic, according to Nielsen...

A worsening business environment prompted a staggering drop last quarter in mergers and acquisitions for the marketing, advertising and digital media industries, according to a study from consultancy Petsky Prunier.

NEW YORK (AdAge.com) -- In these challenging economic times -- during which every story and press release commences with an "in these challenging economic times ..." salvo -- media entities are as likely to roll out a big-dollar, big-ambition offering as they are to...

BATAVIA, Ohio (AdAge.com) -- Alberto-Culver Co. has added a heavy-hitting new name to its agency roster, appointing Wieden & Kennedy, New York, agency of record for its recently acquired Noxzema brand.

NEW YORK 2009 is going to be a challenging year for online video, social networking, and pretty much any segment of the Web publishing world dependent on brand advertising.

Are you building a business? Or are you building a brand? Silly questions, you might be thinking. Naturally, you are trying to do both. But that might be a mistake.

NEW YORK (AdAge.com) -- For the eleventh year Advertising Age ad critic Bob Garfield bestows awards for the best performances by an actor, actress and celebrity in a TV commercial. However, this eight-minute program marks the first time the awards have ever been announced in a...

Razorfish announced three executive promotions in its New York office.

YORK, Pa. (AdAge.com) -- Almost three decades after he was murdered, John Lennon reappeared on Christmas Day -- or rather his voice and video image reappeared in an online and TV ad supporting the nonprofit program One Laptop per Child.

CHICAGO (AdAge.com) -- Prodded by clients struggling with the recession, media buyers are asking TV networks to roll back advertising prices, both in the current scatter market and for ad time booked during the 2008 upfront. Network executives, while sympathetic to their...

The recession officially began in December 2007. But Magna's Bob Coen calculates that U.S. ad spending actually fell in full-year 2007, with bigger drops seen in 2008 and expected in 2009. That would be the first three-year decline since the Great Depression.

WASHINGTON (AdAge.com) -- The Food and Drug Administration is taking Coca-Cola to task for what it calls "misbranding" of Diet Coke Plus.

NEW YORK The Food and Drug Administration has issued a letter to Coke CEO Muhtar Kent stating that the brand’s nutrient claims are in violation of the Federal Food, Drug and Cosmetic Act.